Coast to Coast Conference 2010

February 16 - February 18, 2010 ~ Caesars Palace ~ Las Vegas, NV

Conference Program

Speakers from the industry’s most successful Private Membership Camping developers will present on topics ranging from tour generation to selling the non-RVer to the role of new technology in the sales process. As a result of suggestions from the Industry, the Coast Conference will focus strictly on sharing sales and marketing best practices and will have plenty of learning opportunities as well as ample time for networking.

Tuesday Feb 16 Wednesday Feb 17 Thursday Feb 18

Tuesday, February 16, 2010

Time Event
6:00 - 8:00 PM Welcome Reception & Coast to Coast 2009 Developer Awards

Wednesday, February 17, 2010

Time Event
7:30 - 8:45 AM Breakfast Networking
9:00 - 9:15 AM Welcome
  • Meeting Objective
  • Agenda Overview
  • 9:15 - 10:15 AM Winning Lead Generation
  • Sweepstakes
  • RV Dealer Programs
  • Direct Mail
  • Referral Programs
  • 10:15 - 10:30 AM Break
    10:30 - 11:30 AM BREAKOUT SESSIONS
  • 1. Project Renaissance: Restarting sales at non-selling resorts
  • 2. Partnering with Camping World
  • 11:30 AM - 12:30 PM Successful Telemarketing
  • Turning Leads into a Tour
  • Use of Premiums
  • 12:30 - 1:30 PM Lunch
    1:30 - 2:30 PM The Tour & Sales Presentation
  • Check-in
  • Waiting Room
  • Sales Room
  • The Tour
  • Park Videos
  • 2:30 - 3:30 PM BREAKOUT SESSIONS
  • 1. Hiring & Developing Successful Sales People
  • 2. Other Revenue Sources
    • Storage
    • Stores
    • Restaurants
    • Water Parks
  • 3:30 - 3:45 PM Break
    3:45 - 4:45 PM How to Market to non-RVers
  • Cabins & Park Models
  • 4:45 - 5:00 PM Wrap-up & Adjourn

    Dinner on your own


    Thursday, February 18, 2010

    Time Event
    7:30 - 8:45 AM Breakfast Networking
    9:00 - 9:15 AM Welcome & Overview Day Two
    9:15 - 10:15 AM Creating Positive Member Satisfaction
  • Activities
  • Amenities
  • Customer Service
  • Lowering Rescission Rates
  • 10:15 AM - 10:30 AM Break
    10:30 - 11:30 AM BREAKOUT SESSIONS
  • 1. Off-site Selling
  • 2. Financing the Sale
  • 11:30 AM - 12:30 PM Gaining Efficiencies with New Technology
  • salesforce.com
  • Video Email
  • Online Marketing
  • 12:30 - 1:00 PM Open Discussion & Adjourn

    Lunch on your own


    Register Now