Conference Program

Speakers from the industry’s most successful Private Membership Camping developers will present on topics ranging from tour generation to selling the non-RVer to the role of new technology in the sales process. As a result of suggestions from the Industry, the Coast Conference will focus strictly on sharing sales and marketing best practices and will have plenty of learning opportunities as well as ample time for networking.

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Tuesday, February 16, 2010

Time	Event
6:00 - 8:00 PM	Welcome Reception & Coast to Coast 2009 Developer Awards

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Wednesday, February 17, 2010

Time	Event
7:30 - 8:45 AM	Breakfast Networking
9:00 - 9:15 AM	Welcome Meeting Objective Agenda Overview
9:15 - 10:15 AM	Winning Lead Generation Sweepstakes RV Dealer Programs Direct Mail Referral Programs
10:15 - 10:30 AM	Break
10:30 - 11:30 AM	BREAKOUT SESSIONS 1. Project Renaissance: Restarting sales at non-selling resorts 2. Partnering with Camping World
11:30 AM - 12:30 PM	Successful Telemarketing Turning Leads into a Tour Use of Premiums
12:30 - 1:30 PM	Lunch
1:30 - 2:30 PM	The Tour & Sales Presentation Check-in Waiting Room Sales Room The Tour Park Videos
2:30 - 3:30 PM	BREAKOUT SESSIONS 1. Hiring & Developing Successful Sales People 2. Other Revenue Sources Storage Stores Restaurants Water Parks
3:30 - 3:45 PM	Break
3:45 - 4:45 PM	How to Market to non-RVers Cabins & Park Models
4:45 - 5:00 PM	Wrap-up & Adjourn
Dinner on your own

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Thursday, February 18, 2010

Time	Event
7:30 - 8:45 AM	Breakfast Networking
9:00 - 9:15 AM	Welcome & Overview Day Two
9:15 - 10:15 AM	Creating Positive Member Satisfaction Activities Amenities Customer Service Lowering Rescission Rates
10:15 AM - 10:30 AM	Break
10:30 - 11:30 AM	BREAKOUT SESSIONS 1. Off-site Selling 2. Financing the Sale
11:30 AM - 12:30 PM	Gaining Efficiencies with New Technology salesforce.com Video Email Online Marketing
12:30 - 1:00 PM	Open Discussion & Adjourn
Lunch on your own

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